Can Your Brand Swim Among the Sharks?

Your brand image is the lifeblood and key ingredient to your success. When you think about how many images, logos and identities inundate the public on a daily basis, how do you stay at surface level in consumer’s minds? Research has shown that, on average, people see between 3,000 and 5,000 ads every day and that American business spends more than $300 billion on branding every year. We have a NASCAR culture, where every square inch is for sale, a society where companies must constantly think of new ways to target their customers.

Do you advertise in newspapers and magazines? If so, how do you gauge the success of your advertising? When over 60% of most magazine content is advertising, how do you get your ad to stand out?

Do you advertise with web banners? More importantly, do you look at web banners or do you block them out like most other Americans? When is the last time you used a banner ad to make a purchase?

Think about these strategies, and while they may be standard you must often have supplemental means of capturing & engaging your audience.

Have you tried using direct promotional marketing or event marketing to effectively advance your company’s image to your market?

Think About It: When was the last time you went out to a party or social engagement, had a wonderful time, and then returned home without any recollection of who invited you or where you had been? Never!! Of course you remember a good host. Good events create lasting impressions, and an event that focuses more on engaging your guests than it does on promoting your product will succeed in doing both. Events build relationships, and guests who have a memorable, live experience will associate that feeling with your brand.

Event marketing is a great way to break out of the mold and draw your customers’ attention away from your competitors. Let Imperial Boogie help plan, develop and produce your next promotional event. We have the ability to take your company’s image to a brand new level that will leave a long-lasting impression in the minds of your customers. From small corporate events to music festivals, we will create a completely unforgettable experience.

iB will soon be releasing an event video that highlights the quality of our productions. If you’re ready to start now, Contact us today for event services & pricing. What are you doing stand up and stand out among the vast ocean of brand images?

Sam