Brad and Katrina Eaton departed from iB to form Eaton Design. Brad and Kat were the art department for iB handling everything from motion graphics and graphic design to project management. If you are in search of graphic design or motion graphics outsource give us a call or send an email.
918-357-9283
brad@eatondesign.com
kat@eatondesign.com
Have you seen the new Xposure magazine at locations around town? The successful Xposure Business Magazine has put out a second, new edition called Xposure Urban Magazine. The publication’s 1st year is dedicated to informing the public about North Tulsa, to help create awareness & spread diversity. Imperial Boogie was brought on board to design & layout the new magazine and has been working to enhance the company’s identity. Take a look at the entire issue on our website. We’re also working on improving the layout of the next Business issue.
“Why would I go with a pricier video/graphics spot for my company’s commercial when I can get the local TV station to produce it for me as a part of my advertising package?”
We’re glad you asked.
Everyone who watches cable can tell the difference between a polished professional video and a low-budget local production. You know when you see it. You can tell when you hear it. There is no comparison between the quality of HD video and motion graphics, the smooth pattern of a carefully crafted script, the harmony of product with soundtrack and imagery, versus grainy video, stock images, murky or poorly-mixed sound production and cliché scripting.
What kind of image do you want to project for your company? Clearly, the former example is vastly superior and leaves a positive impression on your customers, compared to the annoyance that can result from viewing the latter low-quality example.
In order to be effective, your advertising has to be attractive, polished and professional. If your company is trying to break into television advertising by finding the lowest possible price, it may save some money up front but the return on your advertising will also be lower.
Sure, your brand will be exposed to a large television audience but what will the advertisement say about your brand when it takes the least expensive route? Cheap advertising gives potential customers a feeling that your company is, well, cheap.
Is this really the message you want associated with your brand?
“But mine isn’t a Fortune 500 company,” you’re probably saying to yourself. “I can’t just spend money away on fancy graphics and expensive high definition video!”
Can you really afford to try reaching your audience with low quality advertising? To expand into any field of advertising without taking care to insure the quality of the result is the equivalent of throwing your money away. Actually, it’s worse than throwing your money away, because instead of simply wasting your resources, the end result of cut-rate advertising is the degradation of your company’s image to the very audience it seeks to court.
The cost of producing your next video advertisement with Imperial Boogie is a fraction of what you would expect to spend with major production houses but the quality of the work is such that it will truly enhance your image, not just prove that you can put an ad on TV.
Sure, local stations offer deals that seem too good to be true. But with a constant stream business to crank out, the chances are not very good that the station’s advertising department will give your video commercial the individual attention that it needs to effectively capture, express and promote your business.
With Imperial Boogie, however, no two scripts are the same. No two videos are alike. We guarantee the highest level of technical excellence and the strictest attention to YOUR satisfaction. It isn’t enough to simply throw together another video. Imperial Boogie is committed to a personalized approach to client satisfaction. You’re going to be so happy with the content and quality of your video that you’ll want to show it off to all your friends and family. Most importantly, your potential customers will be left with an impression of your business that is truly glowing.
Customers respond to quality and they identify their consumer desires with their perceptions of the best options available. Give your customers a reason to believe in the quality of your business.
Call Imperial Boogie today.
[view examples of iB video work here, or contact us for specific examples]
Your brand image is the lifeblood and key ingredient to your success. When you think about how many images, logos and identities inundate the public on a daily basis, how do you stay at surface level in consumer’s minds? Research has shown that, on average, people see between 3,000 and 5,000 ads every day and that American business spends more than $300 billion on branding every year. We have a NASCAR culture, where every square inch is for sale, a society where companies must constantly think of new ways to target their customers.
Do you advertise in newspapers and magazines? If so, how do you gauge the success of your advertising? When over 60% of most magazine content is advertising, how do you get your ad to stand out?
Do you advertise with web banners? More importantly, do you look at web banners or do you block them out like most other Americans? When is the last time you used a banner ad to make a purchase?
Think about these strategies, and while they may be standard you must often have supplemental means of capturing & engaging your audience.
Have you tried using direct promotional marketing or event marketing to effectively advance your company’s image to your market?
Think About It: When was the last time you went out to a party or social engagement, had a wonderful time, and then returned home without any recollection of who invited you or where you had been? Never!! Of course you remember a good host. Good events create lasting impressions, and an event that focuses more on engaging your guests than it does on promoting your product will succeed in doing both. Events build relationships, and guests who have a memorable, live experience will associate that feeling with your brand.
Event marketing is a great way to break out of the mold and draw your customers’ attention away from your competitors. Let Imperial Boogie help plan, develop and produce your next promotional event. We have the ability to take your company’s image to a brand new level that will leave a long-lasting impression in the minds of your customers. From small corporate events to music festivals, we will create a completely unforgettable experience.
iB will soon be releasing an event video that highlights the quality of our productions. If you’re ready to start now, Contact us today for event services & pricing. What are you doing stand up and stand out among the vast ocean of brand images?
Sam
We just finished putting together our new motion graphics demo. Contact us to find out how we can enhance your business with a motion graphics video. View it now on our home page.
Imperial Boogie’s Brad Eaton received a Silver award in the 2008 Graphex 39 competition. This Art Director’s Club of Tulsa annual award show honors the top creative work in the region. The FIX story was the animated video that won the award. Special thanks to Sam Bein for directing the photography and Levi Cathchrist for writing the script.
IB works with a local printer who uses FSC papers & inks, supporting responsible use of forest resources. This means the fiber used in their manufacturing comes from well-managed forests. A wide variety of these certified papers range in content percentage of post-consumer waste. Make the earth-conscious choice in paper – when IB applies your company image to it you’ll look and feel smart. see more designs on paper
IB presented solutions for Strengthening Your Business in a Recession Economy at the Perfect Wedding Guide networking function on June 18th. If you missed out, take advantage of this unique opportunity to snag your free copy
of our ‘Emergency Recession Proofing Kit’ while you can.
All work & no play takes the boogie right out of you… so what better way to revive your inner child than to fly ragged downhill on a big wheel? IB’s own Marion Gooding took his trio of plastic wheels to new speeds at the Cancer Sucks fundraiser event at Veteran’s Park last weekend, and went home with first prize in hand & a new spark in his heart.
See more about the event at the benefit group websites:
Cancer Sucks and Tulsa Big Wheel or view the press coverage on Channel 6, including an overview video; and a slideshow from the Tulsa World.
Marion way ahead of the game
IB brings both the serious & the fun back to your business. For analysis & consulting or for creative help with renewing your inner spark, call us today.
Our current case study is a great example of how iB services come full circle, encompassing every aspect, to make our client’s projects a big success. Check out the overview video & read more
to find out how iB transformed an entire organization and took an idea from conception to market.
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